“Although there are no easy solutions to avoiding…destructive pleasures, fortunately we have a place to begin: the simple reminder that what we are seeking in life is happiness. As the Dalai Lama points out, that is an unmistakable fact. If we approach our choices in life keeping that in mind, it is easier to give up the things that are ultimately harmful to us, even if those things bring us momentary pleasure. The reason why it is usually so difficult to ‘Just say no!' is found in the word ‘no’; that approach is associated with a sense of rejecting something, of giving something up, of denying ourselves.